Working Without Pants - Creative Entrepreneurship

Many people expect quick wins from outbound and if they don’t see results in a few months, they drop it altogether. This is unfortunate because the real power of outbound comes from your ability to build outbound as a long-term growth channel for your business.


In the new episode of the Working Without Pants podcast, Isaac Marsh, Partner at Lead Cookie, joins me to discuss how people should be thinking about outbound and why it's such a sustainable growth channel.


We kick off the show by discussing the fact that more people are realizing that quality beats quantity when it comes to outbound leads. If you’re selling high-ticket packages, one client can pay for all your future outbound efforts. Though an outbound agency may guarantee you a set amount of leads, none of those deals will close if the quality isn't there. 


We also highlight how outbound gives you long-term brand exposure and helps you stay top of mind for when prospects are ready to buy. Though you might not close a deal today, you can gauge where a prospect is in their buying cycle. This gives you the ammo you need to nurture that lead and form a strategy for when that lead is ready.

Want to learn how Lead Cookie can help with your outbound efforts? Feel free to reach out to us today.




This episode is brought to you by Lead Cookie

Lead Cookie is a B2B lead generation agency that focuses on quality above all else. Tired of getting burned by low-quality spammy agencies who over-promise and fail to deliver results. Then reach out to us to experience the difference at

Direct download: WWP_-_sustainable_outbound-3.mp3
Category:For Agency Owners and Consultants -- posted at: 12:00am EDT

Traveling or engaging in other activities outside of work is always great. But trying to fit in a full week of work in a three- to four-day period to accommodate these activities can be stressful if not approached correctly. Instead of feeling anxious about getting everything done, I’ve found it’s best to re-prioritize work and focus on the essentials.


In this episode of the Working Without Pants podcast, I share my journey of how I’ve come to love a three- to four-day workweek while still being able to accomplish everything I need to. 


My first tip if you’re feeling overwhelmed while trying to manage work with play is to take a step back and ask yourself, “What happens if I don’t get XYZ tasks done this week?” What you’ll find is that many of the things you’re stressing about can be pushed back without any consequences. Making this paradigm shift isn’t about making an excuse to be lazy, but rather it’s about supporting your mental health while being fully engaged on the days you are working. 


Minimizing your workweek can actually bring about more productivity on the tasks that really matter and allow you more freedom to pursue your interests outside of work.


Want to work with me as an advisor? Visit


Direct download: WWP_-_Short_work_weeks-3.mp3
Category:For Agency Owners and Consultants -- posted at: 12:00pm EDT