Working Without Pants - Creative Entrepreneurship

Though hosting your podcast and interviewing guests may seem a little intimidating when you’re just starting out, it’s much easier than you think.

As a host, you’ll actually only be speaking a small portion of the time. It’s your guests and their insight that fills most of the conversation.

On this episode of the Working Without Pants podcast, I’ll cover the tips and strategies you can use to conduct engaging interviews with world-class guests.

I discuss the importance of researching your guests in advance and taking this information to brainstorm questions about your guest’s background and experience that you want to explore deeper.

I highlight why you should let your curiosity drive the flow of your interviews and the crucial role that active listening plays in keeping your conversations engaging. 

You’ll also learn why great podcasters always have a set of fallback questions to rely on if their initial questions don’t take up as much time as they thought.

With these tips in mind, you’ll be well on your way to conducting great interviews that bring true value to your audience.

If you’re ready to get started on your podcasting journey, visit https://contentallies.com/ to learn more about our full-service podcast production services.

 


In between the ideation phase of your podcast and your first guest interview, there are important details you need to get in order.

On this episode of the Working Without Pants podcast, I’ll dive into everything you need to accomplish to be well prepared for your B2B podcast launch. Beginning with podcast artwork, I discuss how to find a graphic designer and what details you need to communicate to them.

I provide suggestions for which podcast microphones will suit your purposes and outline how to easily record audio using tools such as Zoom and Zencastr. With the right equipment in hand, you can record your intro podcast episode(s), which play an important role in familiarizing your audience with what they can expect from your show.

I also direct you to platforms you can use to find your podcast music and describe the tools we like to use to create your own podcast website. 

With these items checked off your to-do list, you’ll be more than prepared to launch your podcast.

If you’re ready to get started on your podcasting journey, visit https://contentallies.com/ to learn more about our full-service podcast production services.

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All great podcasts start with an idea to share valuable information. But, the idea alone isn’t enough. 

You need to refine this idea into a functional strategy for targeting a specific audience with a distinct message.

In this episode of the Working Without Pants Podcast, I’ll explore some of the things you need to consider before ever hitting record on your first podcast episode.

I discuss why when deciding on your podcast’s subject matter, it’s important to appeal to prospects and partners instead of peers in order to generate new business. 

I also dive into the different ways you can go about selecting a name and why there’s no perfect formula you have to follow. It really comes down to what name would attract your ideal prospects and audience, and this differs from industry to industry.

I talk about why interview-based podcasts are best for the B2B sector and why the length of your show isn’t as important as being able to deliver value throughout the entirety of your show. 

If you’re ready to get started on your podcasting journey, visit https://contentallies.com/ to learn more about our full-service podcast production services.

Direct download: WWP-Planning_your_B2B_Podcast.mp3
Category:For Agency Owners and Consultants -- posted at: 11:16am EST

Any great podcast is backed by a full podcast production team. From conceptualizing your strategy all the way through publishing and promoting a finished product, there are many moving parts that need to be organized.

Typically, you either outsource this work to a full service podcast production agency, or you can choose to hire individuals to build an in-house team.

Though it may be more cost effective to try and tackle this in-house, it takes a tremendous amount of time and project management skills.

In this episode of the Working Without Pants Podcast, I outline all the moving parts and people you’ll need to successfully launch and maintain a podcast.

I walk through the processes, the talent, and time commitments that go into each episode and highlight why in most cases you’ll be better off working with an outsourced team of podcast production experts.

As a leader, you only have so much time. And this time is best spent focussing on hosting great interviews instead of worrying about all the details that go into consistently delivering valuable content to your audience.

If you missed the first episode in this podcast series, be sure to go check it out and then revisit this episode.

If you’re ready to get started on your podcasting journey, visit https://contentallies.com/ to learn more about our full service podcast production services.


The biggest myth around starting a podcast is that you need to build a large following in order to be successful. Building an audience is part of the equation, but it is far from the greatest value driver of starting a podcast.

In this episode of the Working Without Pants Podcast, I describe why the number one value driver from podcasting is how it amplifies your ability to network with strategic partners, prospects, and influencers.

I discuss why it’s easier than you think to get high level guests on your podcast, and how these engagements lead to lasting relationships built on trust.

I also walk through the other reasons why starting a podcast is valuable, including how it positions you as an authority, leads to speaking opportunities, allows you to repurpose your material into other social content, and generates inbound leads.

If starting a podcast has ever been on your mind, this episode and the following episodes in this series are for you.

 

This episode is brought to you by Content Allies

Content Allies helps B2B companies launch revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle EVERYTHING else. 

From show strategy and guest outreach, to audio production and podcast syndication. We do it all.

With packages starting at $3k per month, we make podcasting an ideal growth channel for you. 

Learn more and say hello at ContentAllies.com

Direct download: WWP-Why_launch_a_b2b_podcast_1.mp3
Category:For Agency Owners and Consultants -- posted at: 9:00am EST

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