Fri, 21 December 2018
In today's podcast I sit down with Josh Elledge of UpMyInfluence.com. Josh got his start with a business called SavingsAngel - despite having no money to get the business off the ground, he managed to generate over 6 million in revenue by landing free media coverage because he was convinced 'exposure is everything'. He was right and he learned so much about the power of exposure that his whole career took a shift and he became a consultant to help others harness the power of good exposure.
Nowadays Josh is all about giving back and empowering people to apply everything he learned. Through Up My Influence he teaches people how to do their own PR and has built a service based platform and productized offering agency that is disrupting the public relations industry. The old way of doing PR just doesn't work any more and now Josh is using social media to help thoughtful entrepreneurs turn into media celebrities.
In this podcast you will gain insights into how to increase influence, authority and revenue. It's all about creating wins for others who are more influential than you and building meaningful connections by being genuinely helpful.
Direct download: WWP_Josh_Elledge.mp3
Category:For Agency Owners and Consultants -- posted at: 6:41am EDT
Tue, 11 December 2018
David is the author of The Irresistible Consultant's The Guide to Winning Clientsand The Executive Guide To Consulting. He joins us on the podcast today to discuss how to get better at the sales part of consulting.
David's background was on the corporate side of marketing research and sales. He then became a consultant with a boutique firm and worked his way up to partner and then branched off with a colleague to start his own consulting practice of their own. His partner departed after only a matter of weeks, leaving him without a rainmaker to bring in clients.
Tune in to hear the story of what steps he took to turn himself into a rainmaker and learn about the consortium model that made him a successful expert writing guides on how to make sales in consulting.
This episode will have you rethinking how you write emails to clients and you'll learn to avoid common pitfalls by anticipating client's responses and getting everything on the table while negotiating.
Direct download: WWP_David_A_Fields.mp3
Category:For Agency Owners and Consultants -- posted at: 2:25pm EDT
Tue, 4 December 2018
Madeleine is the CEO of Content Refined, a content marketing agency built to scale offering productized content marketing packages. The agency is made of up herself, her business partner and a business manager working in tandem with a remote production team and project managers. Together they they bring in over 50K a month in recurring revenue!
Tune in to hear Madeleine share about how a life experience brought on the opportunity for her to suddenly get everything off her plate and hire other people to run her business... so she go could on pregnancy leave.
There are great takeaways in this episode, including insights on how Madeleine and her team acquire new customers, how they review and consistently update SOPs and how they handle churn.
Direct download: WWP_Madeline_Lambert.mp3
Category:For Agency Owners and Consultants -- posted at: 3:28pm EDT