Working Without Pants - Creative Entrepreneurship

The biggest myth around starting a podcast is that you need to build a large following in order to be successful. Building an audience is part of the equation, but it is far from the greatest value driver of starting a podcast.

In this episode of the Working Without Pants Podcast, I describe why the number one value driver from podcasting is how it amplifies your ability to network with strategic partners, prospects, and influencers.

I discuss why it’s easier than you think to get high level guests on your podcast, and how these engagements lead to lasting relationships built on trust.

I also walk through the other reasons why starting a podcast is valuable, including how it positions you as an authority, leads to speaking opportunities, allows you to repurpose your material into other social content, and generates inbound leads.

If starting a podcast has ever been on your mind, this episode and the following episodes in this series are for you.


This episode is brought to you by Content Allies

Content Allies helps B2B companies launch revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle EVERYTHING else. 

From show strategy and guest outreach, to audio production and podcast syndication. We do it all.

With packages starting at $3k per month, we make podcasting an ideal growth channel for you. 

Learn more and say hello at

Direct download: WWP-Why_launch_a_b2b_podcast_1.mp3
Category:For Agency Owners and Consultants -- posted at: 9:00am EST

A multitude of startup founders who take the plunge into entrepreneurship do so with the goal of financial freedom and independence. But when faced with the prospect of an investment, an acquisition, or a merger, most entrepreneurs don’t realize what needs to be done.

This can lead to a shattered realization of a broken dream as the vision of that financial gain from all your hard work begins to fade into obscurity.

Today’s episode of Work Without Pants features Ryan Tansom. Ryan is the Co-Founder of Arkona and is an online educator who aims to impart the ability to plan, grow, and prepare your business for that lucrative exit several years before it happens. 

Ryan talks about the 5 Key Principles of Intentional Growth. This guides businesses in establishing their identity as early as their foundation and growth stage. These principles touch cover everything from what you are trying to solve to your financial targets and the value of your business.

Watch this episode to gain insight on how to prepare your business properly so you can grow it and gain financial freedom from it in the future. 

Gain and learn more essential business knowledge at the following resources to complement this episode:

  • - Gain access to digital courses on Intentional Growth and Mastering Your Cash Flow with Ryan Tamson.

  • - In today’s tight world of marketing and brand identity, providing content for people to learn differentiates you from the competition. Content Allies works with you on creating podcasts that result in revenue generation for your business. 

Want to work with me as an advisor? Visit

Direct download: WWP_Ryan_Tansom.mp3
Category:For Agency Owners and Consultants -- posted at: 12:13pm EST