Thu, 31 March 2016
After over 14 years of running his agency, Matt Schwartz has recently took his agency through an entire process of rebranding.
With his rebrand, they have focused on a specific target market and niched their business down to their key core clients.
Matt’s agency, Constructive, focuses on working with social causes and brands.
In this interview, Matt talks about the process of rebranding his agency, and how other agencies should look at positioning themselves in the market.
He also points to a few great resources that helped him through the rebrandng process.
Positioning for Professionals by Tim Williams
Zag by Marty Neumeir
Tue, 22 March 2016
If your business is not utilizing the Rockefeller Habits, then listen up because this episode is for you.
Over the course of my career, I have noticed a consistent trend across all of my best clients and successful entrepreneurs.
All of them are implementing the Rockefeller Habits.
That consistent trend I have seen across my best clients has lead me to asking Andy to come on the show. Andy is the CEO of Petra Coach which is a coaching and consulting company that helps firms implement the Rockefeller Habits.
In this interview, Andy explains what the Rockefeller Habits are. The key components, and why all companies should consider implementing these practices.
If you aren’t using the Rockefeller Habit’s already, then I highly recommend you listen to this interview and also check out many of the free resources on Andy’s website.
Thu, 3 March 2016
In an age where everyone is zigging harder, Bram Warshafsky of 5Crowd has decided to zag. While most agencies push for more sales, more revenue, and more growth as a means to profitability, Bram has approached things different.
Bram created 5Crowd which I would best describe as a mixture between Upwork and a standard agency. 5Crowd goes out and wins the business of corporate clients, and then sends that work out to their community of on demand freelancers.
This model keeps their overhead low, and profitability up, and enables them to scale up and down based on their client needs.
And 5Crowd isn't just working with small companies, they are working with corporate giants. PepsiCo, Johnson & Johnson, Hershey, InBev, and Twitter are just a few of their big name clients.
In this interview, Bram shares more about his model and we dive deep into how more agency owners can think outside of the box when building their model.
Also, if you are a freelancer wanting to work with bigger brands, then check out 5Crowd as they are eager for more talent to fill their client needs.