Wed, 24 July 2019
On this episode, I speak with Jessica Mehring, CEO and Senior Copywriter at Horizon Peak Consulting, a content marketing agency that produces very technical and difficult work for companies focused on enterprise sales.
Jessica started her copywriting career in the corporate world, and though she was good at what she did, she eventually hit a plateau, so she took the necessary steps to discovering exactly what her niche was. She is now an expert at what she does and has very high standards for her team and for the work her business provides to huge-brand clients.
Horizon Peak Consulting offers each client a high level of trust and very high-quality work. Right off the bat, companies can see measurable results on her website, and with Jessica focusing on the end-customer, putting in the research needed and above-and-beyond efforts needed to be able to write superior quality content, she can help her clients hit their targeted goals and KPIs.
Listen to this week’s episode to hear how far Jessica has come in her career, as well as the specifics on Jessica’s detailed onboarding process and how she sets expectations from the get-go.
Direct download: WWP_Jessica_Mehring.mp3
Category:For Agency Owners and Consultants -- posted at: 4:42pm EDT
Wed, 17 July 2019
In this week's episode, I talk with Nat Eliason, CEO & Founder of Growth Machine. Using a “systems-first” approach and by producing great content, he quickly grew this business from zero to 2 million ARR in less than 2 years and now has a 10-person team working around the U.S.
Growth Machine is an SEO-focused content marketing agency that mostly works with eCommerce and tech companies by managing their blog content production.
With ad costs increasing, more businesses are looking for someone who can create, optimize, and promote content, while also giving them the best chance of ranking high in Google searches. With high-quality writers that consistently meet deadlines and by following a very structured system, Growth Machine delivers great results for their clients.
Listen in to hear a robust episode full of valuable information. Nat also wraps up with two important suggestions for anyone in the early stages of starting their own content business. Break out your notepad and pen for this one, folks!
Direct download: WWP_Nat_Eliason.mp3
Category:For Agency Owners and Consultants -- posted at: 11:10pm EDT
Thu, 11 July 2019
On this week’s episode, I speak with Jason Van Orden who calls himself a “thought leader business strategist”- essentially taking someone who is an expert in their field and turning them into a thought leader within that industry.
Whether someone is already a thought leader and wants to grow what they have or someone who is just learning how to become a thought leader, Jason helps guide them by providing valuable marketing strategies to turn their stuff into digital assets.
It’s not about the latest, greatest tactic to get the attention of your target audience. It’s about using a strategy to get you onto the correct platforms and using your unique voice within all of it, especially when there is so much noise on the internet. What will make you stand out and how do you make it clear who you are online? Jason shares here what the 3 R’s are when trying to reach your goal audience and why they’re so important.
Tune in to listen to some great tips from Jason and what his thoughts and recommendations on how to market yourself using the right content and the right channels are. You can learn more about what Jason does through JasonVanOrden.com.
Direct download: WWP_Jason_Van_Orden.mp3
Category:For Agency Owners and Consultants -- posted at: 11:20am EDT