Working Without Pants - Creative Entrepreneurship
In this episode, I talk with Mary Ellen Slayter , CEO and team leader at Rep Cap, which is a content marketing agency that specializes in creating thought leadership, strategies, and plans for B2B industries. She is also the Publisher and Founder of ManagingEditor.com.
 
Mary Ellen pursues most of her work in Insurance and HR Tech, but worked her way through her journalism career by writing for things like B2B newsletters, career advice columns, and as a finance editor. She has an understanding of large technical and financial terms and has a multitude of knowledge pulled from her professional experience and from her studies in college to get her degree.  
 
Mary Ellen has an edge that makes her stand out from others- she is comfortable writing content for her clients that most other writers want to stay away from. And after taking her own ideas and organizing them into processes through a project management tool, she’s created a team of writers that have similar values on the quality of their writing. Each member of her team has a background in the field of expertise their clients are in, so being able to understand the jargon their clients use helps her team produce top notch content. No “content sludge” here! 
 
Join me here for some insight into how Mary Ellen helps sell the incredible ideas her clients come up with- and just how she is able to pull information from her smart, reserved clients. If you are looking for more information, please visit ManagingEditor.com.
Direct download: WWP_Mary_Ellen.mp3
Category:For Agency Owners and Consultants -- posted at: 9:08pm EST

In this week’s episode, I sit down and have a very honest conversation with Franco Cabral , who is the CEO of inMark Media Group and owner of his personal brand at FrancoCabral.com. InMark Media Group helps small to medium sized businesses with their brand and advertising inside almost 700 supermarkets across the nation.  
 
In just three and a half years, Franco rapidly grew his sales team for inMark Media Group, but it took a lot more time and energy with his personal growth for him to get to where he is today.  Franco had it all- or at least it would seem that way on paper, or looking from the outside in. However, it was only when he reached a pivotal moment that he realized how unhappy and unfulfilling life really was. In this episode, Franco shares his amazing story of how he went from studying to become a doctor, to working in sales and becoming a National Sales Director, and then building his own business by using his credibility and reputation within the field. 
 
Franco is someone I look up to and am always learning something from. I feel like I can relate to some of his story with personal growth and I hope this hits home for many of you. Join me in this open and honest episode that describes the process Franco entailed to get to his success today- success with his business and in his personal life.
 
For anyone looking to hear more from Franco Cabral’s podcast, please visit inMarkMG.com and click on the link to his podcast or you can find it as The Honest Liar Podcast.
Direct download: WWP_Franco_Cabral.mp3
Category:For Agency Owners and Consultants -- posted at: 8:16pm EST

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