139: Building a world-class content marketing agency with Mary Ellen Slayter

In this episode, I talk with Mary Ellen Slayter , CEO and team leader at Rep Cap, which is a content marketing agency that specializes in creating thought leadership, strategies, and plans for B2B industries. She is also the Publisher and Founder of ManagingEditor.com.

 

Mary Ellen pursues most of her work in Insurance and HR Tech, but worked her way through her journalism career by writing for things like B2B newsletters, career advice columns, and as a finance editor. She has an understanding of large technical and financial terms and has a multitude of knowledge pulled from her professional experience and from her studies in college to get her degree.  

 

Mary Ellen has an edge that makes her stand out from others- she is comfortable writing content for her clients that most other writers want to stay away from. And after taking her own ideas and organizing them into processes through a project management tool, she’s created a team of writers that have similar values on the quality of their writing. Each member of her team has a background in the field of expertise their clients are in, so being able to understand the jargon their clients use helps her team produce top notch content. No “content sludge” here! 

 

Join me here for some insight into how Mary Ellen helps sell the incredible ideas her clients come up with- and just how she is able to pull information from her smart, reserved clients. If you are looking for more information, please visit ManagingEditor.com.