061: Differentiate or Die with Matt Schwartz

After over 14 years of running his agency, Matt Schwartz has recently took his agency through an entire process of rebranding.

With his rebrand, they have focused on a specific target market and niched their business down to their key core clients.

Matt’s agency, Constructive, focuses on working with social causes and brands.

In this interview, Matt talks about the process of rebranding his agency, and how other agencies should look at positioning themselves in the market.

He also points to a few great resources that helped him through the rebrandng process.

Positioning for Professionals by Tim Williams

Zag by Marty Neumeir