Philip Morgan is a good friend of mine and joins us this week for the second time on here because he’s got some great insights to share! For good reason, his LinkedIn description says, “I'm a pusherman. I get paid to push people beyond their comfort zone so they can become the self-made experts they aspire to be.” 

Philip helps small business owners build a point of view and to take a stance for what they believe in, which helps set them apart from others and propels their business forward just by creating this. He challenges people to do things that take their current level of expertise and amplify it in order to monetize their expertise. 

Find out here what Philip means when he says that you need to pick a group of people you “feel love” for. Philip goes into detail on how you can specialize and narrow your focus to be in better control with your marketing and how you can build your credibility after declaring your specialty on your website. Don’t miss out on Philip’s great advice and opinions that will have you chuckling!

In this week’s episode, learn how to release the vicious cycle of selling that only leaves you feeling frustrated and fake. Join us as Reuben Swartz, head of the Sales for Nerds podcast and Founder of Mimiran- a CRM for people who hate “selling,” talks through all of the failed approaches he’s attempted at sales and what has finally brought him to his success with customers.

Reuben is not a “natural-born” salesperson, but he thought he was prepared for what would make him successful at sales. He quickly learned this was not the case and, for a long time, felt like he was insecure and pretending with his clients. In fact, it took him years to figure out that proposals to his clients were not about him… it was about the client. Fast forward to today, he has created Mimiran and now on a mission to help others avoid what he went through when approaching sales.

Join us here to get some value you will appreciate and take the pressure off yourself by being authentic and honest with your customers. Reuben created a mad lib that he wants to share with you that will benefit you and your clients when it comes to creating a proposal. His headline on LinkedIn is Get more clients by “teaching,” not “marketing” and “helping,” not “selling.” Find out all the details here!

Catch this week’s episode with John Jantsch, President at Duct Tape Marketing and author of his newest book I’m already loving called “The Self-Reliant Entrepreneur.”

John has appeared on here before, and with his years and expertise in small business marketing, it’s a no-brainer to bring him back on the podcast now that he has published his sixth book. This book is a bit different than his first five that are all about how-to-do marketing. But “The Self-Reliant Entrepreneur” is structured more as a daily-read with a new meditational message for each day you turn a new page. Each entry shares a message or excerpt that comes from entrepreneurial writings from the 19th Century time period when “thinking for yourself” became more prominent during a time of political and cultural differences in the U.S. John gets his reader to take a bit of a more philosophical look at themselves, adds his own thoughts, and then follows that up with a question to challenge someone for that day.

The “Self-Reliant Entrepreneur” was just released this week, and I highly recommend everyone take a read. I am already applying this to my life and my business and can see I’ll be getting value from this for years to come as well. I know you will too. You can find your copy online or in any of your local bookstores. But first, listen here for some insight from John himself and get a sneak peek into the Jan 1st entry as John narrates straight out of the book. You’re going to like this one!

In this episode, I speak with Lacy Boggs , director of The Content Direction Agency -writing high quality content and creating bespoke content marketing strategies for online entrepreneurs.

Determined to stay home with her baby about 8 years ago, Lacy quit her regular job as a journalist, started writing a food blog and eventually started ghostwriting for some big authors. She has an amazing talent of being able to write content from each client’s own tone of voice, so this led her to starting her own agency. She started as a solo freelance writer to growing into a team of 10 while only working 20 hours per week.

Listen here to learn all about how Lacy grew The Content Direction Agency, how her incredible team is able to produce content that is used to its full potential, and why the agency model was the better decision for her to scale her business.

Part 1: Frameworks 1-3

At Lead Cookie, we have run over 150 Linkedin outreach campaigns. Each one for has different value propositions for different types of businesses. Through these campaigns, we have come across 7 core frameworks that we use over and over again to generate results for our clients. In this podcast, I am going to share each of these frameworks in more detail and provide you with some examples.

Blog: 7 Linkedin Outreach Frameworks that Generate Results

This week's podcast is a special solo episode which I'm also recording for my Youtube channel. After 18 months of building a productized Linkedin Lead Generation service up to ~$60k in MRR, I've decided that it's time to start a second business. In this podcast I am going to talk about my new venture and my 90 day plan to go from zero to $60k in collected revenue. And over the next 90 days, I am going to be sharing the journey and updates along the way as we strive toward and hit this $60k collected goal in Q1 of 2019. 

In this episode, I speak with Say Gabriel of Anansi Content Solutions. Anansi helps businesses or organizations connect with the people who want to throw money at them! This is done through effective communication and content.

Say's work revolves around being the bridge between the creative empathic space of understanding the people served and what they need and value by creating positioning statements and messaging around a company's brand so that people can reach them and connect with them. Just hearing this description, which essentially defines Content Marketing, gives you an idea of the power of choose the right words to convey meaning.

Communication skills sit at the core of a good business, tune in to hear about Say's work, including how she creates content and acquires customers.