Tue, 26 April 2016
For anyone who has been following my business over the past year, they will know about my launch of Outbound Creative which is a company that helps agency and consulting companies win their dream clients with eye-catching outreach campaigns.
For a long time, I thought I was the only one doing crazy things like this...
Then one of my friends send me Stu's book How to get a meeting with anyone. As soon as I started reading my first thoughts were "YES!!!"
Stu has literally written the book that I someday dreamed of writing. In his book he writes about a method called 'Contact Marketing' which is this concept for doing very out of the box methods of capturing someones attention so you can get in the door and start the relationship.
In preparation of this book, Stu interviewed over 100 sales leaders and gathered countless stories on interesting 'contact marketing' campaigns that have helped people get meetings that are game changers for their life or business.
In this interview, Stu and I dive into the book, the approach and how to think about creating your own contact marketing campaigns.