Thu, 28 May 2020
Today's episode sees me chatting with Jay Baer of Convince and Convert. Jay has been working in digital since 1993 - tune in to hear a story about the sweet deal he made with Anheuser-Busch over ownership of Budweiser.com.
Jay's agency is built up of 3 parts: a content strategy firm, a media & sponsorship company, and a paid public speaking business. It's not your typical agency as it focuses on strategy only, as opposed to execution.
Did I mention Jay is a Hall of Fame speaker? Super interesting guy, tons of value in this episode. Especially for agencies wanting to go upmarket to do higher-level strategy work as opposed to just execution.