066: Brian Casel on Building and Scaling a Productized Service

Since I last brought Brian Casel onto the podcast over a year ago, he has sold his first productized business and launched his second. Brian is truly leading the way in terms of productized services and in this interview he gives a great context as to how agency owners can begin to transition from personalized consulting to a productized service.

Currently I am mid-way through productizing my own services at Outbound Creative, so in this interview I delve deep into some of the biggest challenges and setbacks that I have had along my journey and tap into Brian's expertise to overcome them.

This is a gold nugget episode for anyone who is trying to build and scale a productized service!

Also, be sure to check out Brian's new Productize Podcast.