167: Selling to enterprises with Brian Burns

This week I had the pleasure of chatting with Brian Burns, host of a network of podcasts, including The Brutal Truth About Sales & Selling podcast and the B2B Revenue Leadership podcast.

 

Brian worked in software enterprise sales for 25 years before going out on his own. Today, he's built up such a stellar podcast following that he's able to work full-time on creating value through podcast content.

 

In this episode, we discuss the complex sale and how to sell to bigger companies. If you're stuck in your comfort zone and only selling to SMBs, tune in to hear Brian's advice on how to level up and what to expect when selling to bigger companies.